女人缠足称金莲。一双金莲“美丽”的标准是什么呢?
《肉蒲团》语:“香莲三贵——香、秀、软” ,坊间颇有流传。世人仍嫌不够,又授《金莲七诀》,曰:“瘦、小、尖、弯、香、软、正”。后《金莲三十六格》将七字要诀展开,释为:“平正圆直,曲窄纤锐,稳称轻薄,安闲妍媚,韵艳弱瘦,腴润隽整,柔劲文武,爽雅超逸,洁静朴巧”(《香莲品藻》)。
到了21世纪,金莲已无需“三寸”之小。但放眼社交媒体,“身材美”的客观标准俨然提高了:腰身需A4纸能遮,小腿必与筷子同粗,下颌要尖能裁纸,双臀要翘能托塔,胸部更要如日中天,波澜壮阔。否则,便羞于见人、愧对父母,无面目活在人间了。
言归正传。
我从不以女权主义者自居,但这个问题下的答案着实让我出了一身冷汗。
话不多说,讲个真实的案例。
2014年,维多利亚的秘密曾经打出广告“完美身材”(The Perfect Body),宣传画如下。
此语一出,一夜之间整个世界都震怒了。三个20岁的英国大学生立即发起了一次请愿活动,要求维密撤销广告,向广大女性致歉。她们在请愿信中控诉:
1. 通过让女性对自己的身体产生不安全感而兜售产品,是误导性的商业欺骗行为。
Every day women are bombarded with advertisements aimed at making them feel insecure about their bodies, in the hope that they will spend money on products that will supposedly make them happier and more beautiful.
2. 维密所宣扬的狭隘的审美标准,引导女性压抑肉体、以致造成心理创伤,是倒行逆施的文化逆流。
All this does is perpetuate low self-esteem among women who are made to feel that their bodies are inadequate and unattractive because they do not fit into a narrow standard of beauty. It contributes to a culture that encourages serious health problems such as negative body image and eating disorders.
Victoria’s Secret’s new advertisements play on women's insecurities, and send out a damaging message by positioning the words 'The Perfect Body' across models who have exactly the same, very slim body type.
3. 女性的身体因多样而美丽。维密的行径,不但抹黑了自身的品牌形象,也使公司丧失了社会信任力。
This marketing campaign is harmful. It fails to celebrate the amazing diversity of women’s bodies by choosing to call only one body type 'perfect'.
Victoria’s Secret is hugely popular among young women, and they have a crucial responsibility to not use harmful and unhealthy ideas to market their products. We would like Victoria’s Secret to take responsibility for their irresponsibility.
We’re asking them to change the advertisements and pledge not to use such marketing in the future.
身材“不佳”的女性纷纷走到镜头前,以自信、乐观之美嘲讽维密所谓的“完美身体”:
除此之外,大家在社交媒体上通过话题 #ImNoAngel (我不是你的维密天使)#PlusIsEqual(大码小码,人人平等)等,展现自己的“完美”身体:
三位大学生的请愿在短时间内迅速获得了超过3万的支持者。迫于舆论压力,维密紧急撤回了全球分店内的原宣传广告,公开向消费者致歉,并将带有歧视色彩的广告语“The Perfect Body”改为“A Body for Every Body”。
女人的身体,强壮、温暖、自信、真实,谁敢说她不美丽?
凭啥要按你“完美身材”的标准,削足适履?
不论你听说了什么,请尝试着相信:每个身体都是充实而甜美的。
The only diet you need is a media diet.
你对病态审美的每一次拒绝,都是人类进步的一小步。
参考资料:
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收藏这张图很久了,今天一定要拿出来。
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