问题

为什么现在网络小说的名字越来越长?

回答
这年头儿,你随便逛逛网文平台,是不是感觉名字越来越抓不住重点,一长串儿跟念绕口令似的?这可不是你记忆力下降,也不是作者们突然诗兴大发,而是这背后有一套挺有意思的逻辑在推着呢。

1. 关键词堆砌的“搜索优化”魔咒

你想啊,现在网文平台那叫一个海量,每天都有不知道多少新书冒出来。读者想找点想看的,大多是靠搜索。所以,作者和平台这边就得琢磨,怎么才能让自家书更容易被搜到?最直接的办法就是把读者可能搜的词都塞进书名里。

比如,读者想看修仙的,可能会搜“修仙”、“飞升”、“长生”、“元婴”、“渡劫”。那么,一本典型的修仙小说名字就可能变成:“万古至尊:我以长生问道飞升,炼化九转元婴,成就永恒仙帝!”你看,里面塞了多少个读者搜索的关键词?修仙、长生、飞升、元婴、仙帝,这不就是生怕你搜不到吗?

这种做法一开始是出于营销考虑,但慢慢的,就成了一种“内卷”,大家比着把关键词往里塞,名字自然就越拉越长了。

2. “故事梗概”式的剧透与吸引

过去的书名,可能就简简单单《三国演义》、《红楼梦》,一看就知道大概讲什么。但现在,读者信息爆炸,注意力都被碎片化了,一个短小的书名很难立刻抓住眼球。所以,作者们就想了个招儿,把书名当成一个微型广告牌,把故事最吸引人的地方,或者最核心的卖点,直接写在名字上。

比如,“我真的只想当个普通人,为何总被美女倒追?”这种书名,直接告诉你了主角的“平凡”愿望和现实的“不平凡”遭遇,还加上了“美女倒追”这个大众喜闻乐见的元素。读者一看,哦,这是个轻松搞笑的都市装逼流?或者“禁地复苏:我觉醒万古神瞳,开局横推九大禁区!”这名字,直接给你来了个大场面——禁地复苏、神瞳、横推、九大禁区,信息量巨大,听着就热血沸腾,适合喜欢爽文的读者。

长书名就像是电影的预告片,把最精彩的镜头提前给你展示一部分,勾起你的好奇心,让你想点进去看个究竟。

3. “标签化”与“品类”的明确指示

现在的网文类型多如牛毛,除了上面说的修仙、都市,还有玄幻、奇幻、武侠、历史、科幻、灵异、游戏、轻小说、同人……每种类型里还有细分,比如玄幻里的“东方玄幻”、“西方玄幻”、“架空玄幻”。

长书名,其实也是一种更精准的“标签化”和“品类指示”。作者通过增加一些描述性的词语,能够更明确地告诉读者,这书属于哪个小众的品类,或者有哪些特别的元素。

比如,一本奇幻小说,如果名字里带有“剑与魔法”、“龙与地下城”、“精灵与矮人”、“史诗”、“王国”等词,读者就能立刻判断出这是偏西式的奇幻;如果带有“东方玄幻”、“仙侠”、“武道”、“神州”、“王朝”等,就更偏向东方玄幻。这种精准定位,有助于作者吸引到对特定类型感兴趣的读者,减少误读。

4. 平台算法的“助推器”作用

网文平台作为内容分发者,它们有自己的算法来决定哪些书会被推荐。而算法的判断依据之一,就是用户在搜索、点击、阅读等环节留下的数据。

当一个长书名包含了大量搜索关键词时,它就更容易被算法捕捉到,并在用户搜索时被匹配出来。同时,如果一本长书名因为信息丰富而吸引了更多点击,算法也会认为这“很有价值”,从而进一步加大推荐力度。这形成了一种正向反馈:越长的书名越容易被搜索和推荐,越容易被搜索和推荐的书名,就越倾向于继续变长。

5. 作者的“个性化”与“差异化”追求

在同质化竞争日益激烈的环境下,作者们也希望自己的书能有点儿不一样,能从海量作品中脱颖而出。有时候,一个奇特或者冗长的书名,本身就成了一种“个性化”的标签。

有些作者就是喜欢玩文字游戏,或者追求一种“反差萌”,把原本应该简练的书名做得铺天盖地,反而吸引了一部分喜欢这种“不走寻常路”的读者。虽然这种比较少见,但也是一种可能的因素。

总而言之,网络小说名字越来越长,不是偶然,也不是作者们闲得慌,而是多种因素共同作用下的结果:

生存需求: 在信息洪流中,必须想办法被看见,被搜索到。
营销策略: 书名就是广告牌,要塞满卖点。
内容提示: 要用名字直接告诉读者“你爱看啥,我这儿就有啥”。
算法逻辑: 平台的推荐机制,让内容更“丰富”的书名更有优势。
市场导向: 读者群体对某些元素(如爽点、特定类型)的偏好,也促使作者往名字里塞这些。

当然,这其中也有一些负面影响,比如书名太长容易记不住,或者过度堆砌关键词导致书名本身失去了美感。但从目前来看,这种长名字的趋势,在相当长一段时间内,恐怕还是会继续下去的。毕竟,在这个注意力经济时代,每一本书都得使出浑身解数,来争取那一扫而过的目光。

网友意见

user avatar

这是一个复古风。

当然, 书名最长的记录据说还是华人作者保持着。


18世纪法国启蒙思想家狄德罗写过一篇散文,

题目叫《丢掉旧睡袍之烦恼 或对那些品味高于财富的人的警告》(Regrets for my Old Dressing Gown, or A warning to those who have more taste than fortune)


       Diderot 1769  Regrets for my Old Dressing Gown, or A warning to those who have more taste than fortune  Source: Oeuvres Complètes, Vol IV. Paris, Garnier Fréres, 1875; Translated: for marxists.org by Mitchell Abidor; CopyLeft: Creative Commons (Attribute & ShareAlike) marxists.org 2005.  Why didn’t I keep it? It was used to me and I was used to it. It molded all the folds of my body without inhibiting it; I was picturesque and handsome. The other one is stiff, and starchy, makes me look stodgy. There was no need to which its kindness didn’t loan itself, for indigence is almost always officious. If a book was covered in dust, one of its panels was there to wipe it off. If thickened ink refused to flow in my quill, it presented its flank. Traced in long black lines, one could see the services it had rendered me. These long lines announce the litterateur, the writer, the man who works. I now have the air of a rich good for nothing. No one knows who I am. In its shelter I feared neither the clumsiness of a valet, nor my own, neither the explosion of fire nor the spilling of water. I was the absolute master of my old robe. I have become the slave of the new one. The dragon that guarded the golden fleece was no more worried than I am. Care envelopes me. The infatuated old man who turns himself over to the whims , to the mercies of a young girl says, from morning to night; where is my good, my old housekeeper? What demon obsessed me the day I chased her away for this one! And then he cries, he sighs. I don’t cry, I don’t sigh, but every moment I say: Cursed be he who invented the art of putting a price on common material by tinting it scarlet. Cursed be the precious garment that I revere. Where is my old, my humble, my comfortable rag of common cloth? My friends, keep your old friends. My friends, fear the touch of wealth. Let my example teach you a lesson. Poverty has its freedoms; opulence has its obstacles. O Diogenes! How you would laugh if you saw your disciple beneath Aristipius’ luxurious mantle! O Aristipius, this luxurious mantle was paid for by many low acts. What a difference between your soft, crawling, effeminate life and the free and firm life of the rag-wearing cynic. I left behind the barrel in which I ruled in order to serve a tyrant. But that’s not all, my friend. Lend an ear to the ravages of luxury, the results of a consistent luxury. My old robe was one with the other rags that surrounded me. A straw chair, a wooden table, a rug from Bergamo, a wood plank that held up a few books, a few smoky prints without frames, hung by its corners on that tapestry. Between these prints three or four suspended plasters formed, along with my old robe, the most harmonious indigence. All is now discordant. No more coordination, no more unity, no more beauty. A new, sterile housekeeper who succeeds to a presbytery, the wife who enters the house of a widower, the minister who replaces a disgraced minister, the Molinist prelate who takes over the diocese of a Jansenist prelate cause no more trouble than the scarlet intruder has caused in my household. I can bear the sight of a peasant woman without disgust. That piece of simple cloth that covers her head, the hair that sparsely falls across her cheeks, those tattered rags that half cover her, that poor short petticoat that doesn’t cover half her legs, her naked feet covered with muck cannot wound me. It is the image of a state I respect; its the ensemble of the of the lack of grace of a necessary and unfortunate condition for which I have pity. But my stomach turns and, despite the perfumed atmosphere that follows her, I distance myself, I turn my gaze away from that courtisan whose coiffure a points d'angleterre, torn sleeves, filthy silk stockings and worn shoes show me the poverty of the day combined with the opulence of the previous evening. Such would have been my domicile, if the imperious scarlet hadn’t set everything to march in unison with it. I saw the Bergamo cede the wall to which it had so long been attached to the damascene hanging. Two prints not without merit: The Chute de la Manne dans le Desert by Poussin and Esther devant Assuerus of the same painter; the one shamefully chased away by an old man by Rubens was the sad Esther; The falling manna was dissipated by a Tempest by Vernet. The straw chair was relegated to the antechamber by a leather chair. Homer, Virgil, Horace,and Cicero relieved the weak fir bending under their mass and have been closed in in an inlaid armoire, an asylum more worthy of them than of me. A large mirror took over the mantle of my fireplace. Those two lovely molds that I owed to Falconet’s friendship, and which he repaired himself, were moved away by a crouching Venus. Modern clay broken by antique bronze. The wooden table was still fighting in the field, sheltered by a mass of pamphlets and papers piled up any which way, and which it appeared would protect it from the injuries that threatened it. One day it met its destiny, and despite my laziness the pamphlets and papers put themselves away in a precious bureau. Evil instinct of the convenient! Delicate and ruinous tact, sublime taste that changes, moves, builds and overturns; that empties the coffers of the fathers; that leaves daughters without a dowry, the sons without an education; that makes so many beautiful things and great evils. You who substituted in my house the fatal and precious desk for the wooden table: it is you who ruins nations, it is you who will perhaps one day take my effects to the Pont Saint-Michel where will be heard the hoarse voice of a certified auctioneer saying: Twenty louis for a crouching Venus. The space that remained between the tablet of this desk and the Tempest by Vernet, which is above it, made for a void disagreeable to the eye. This void was filled by a clock. And what a clock! A clock a la geoffrin; a clock whose the gold contrasts with the bronze. There was a vacant corner next to my window. This corner asked for a writing desk, which it obtained. Another unpleasant void between the tablet of the writing desk and the lovely head by Rubens was filled by two La Grenées. Here is a Magdeleine by the same artist; there is a sketch either by Vien or Machy, for I also went in for sketches. And it was thus that the edifying repair of a philosopher transformed itself into the scandalous cabinet of a publican. In addition, I insult national poverty. All that remains of my original mediocrity is a rug of selvage. I can feel that this pitiful rug doesn’t go well with my newfound luxury. But I swore and I swear, like the peasant transferred from his hut to a palace who keeps his sabots, that Denis the philosopher will never walk upon a masterpiece of la Savonnier. When in the morning, covered in my sumptuous scarlet, I enter my office I lower my gaze and I see my old rug of selvage. It reminds me of my beginnings and pride is stopped at the entryway to my heart. No my friend, no, I have not been corrupted. My door is always open to the needy who address themselves to me; they find me as affable as ever. I listen to them, I give them advice, I assist them, I feel for them. My soul has not been hardened, my head has not gotten too big. My back is good and round, just as before. There’s the same honesty, the same sensitivity. My luxury is brand new and the poison has not yet acted. But who knows what will happen with time? What can be expected of he who has forgotten his wife and his daughter, who has run up debts, who has ceased to be a spouse and father and who, instead of depositing a useful sum deep in a faithful coffer... Oh holy prophet! Raise you hands to the heavens and pray for a friend in peril. Say to God: If you see in your eternal decrees that riches are corrupting the heart of Denis, don’t spare the masterpieces he idolizes. Destroy them and return him to his original poverty. And I, on my side, will say to the heavens: Oh God! I resign myself to the prayer of the holy prophet and to your will. I abandon everything to you. Take back everything, everything except the Vernet! It’s not the artist, it is you who made it. Respect your own work and that of friendship. See that lighthouse, see the adjacent tower that rises to the right. See the old tree that the winds have torn. How beautiful that masse is. Above that obscure masse, see the rocks covered in verdure. It is thus that your powerful hand formed them. It is thus that your beneficent hand has carpeted them. See that uneven terrace that descends from the foot of the rocks to the sea. It is the very image of the degradation you have permitted time to exercise on those things of the world that are the most solid. Would your sun have lighted it otherwise? God, if you annihilate that work of art it will be said that you are a jealous God. Have pity on the unfortunates spread out on these banks. Is it not enough for you to have shown them the depths of the abyss? Did you save them only to destroy them? Listen to the prayer of this man who thanks you. Aid in the efforts of he who gathers together the sad remains of his fortune. Close your ear to the imprecations of this madman. Alas, he promised himself such advantageous returns, he had contemplated rest and retirement. He was on his last voyage. A hundred times along the way he calculated on his fingers the size of his fortune and had arranged for its use. And now all of his hopes have vanished; he has barely enough to cover his naked limbs. Be touched by the tenderness of these two spouses. Look at the terror that you have inspired in that woman. She offers you thanks for the evil you did not do her. Nevertheless, her child, too young to know to what peril you exposed it, he, his father and his mother, takes care of the faithful companion of his voyage: he is attaching the collar of his dog. Spare the innocent. Look at that mother freshly escaped from the waters with her spouse: it is not for herself that she is trembling, it is for her child. See how she squeezes it to her breast, how she kisses it. O God, recognize the waters you have created. Recognize them, both when your breath moves them and when your hand calms them. Recognize the black clouds that you gathered and that it pleased you to scatter. Already they are separating, they are moving away; already the light of the day star is reborn on the face of the waters. I foresee calm on that red horizon. How far it is, the horizon! It doesn’t end with the sea. The sky descends beneath it and seems to turn around the globe. Finish lighting up the sky; finish rendering tranquility to the sea. Allow those seamen to put their shipwrecked boat back to sea. Assist in their labor, give them strength and leave me this painting. leave it to me, like the rod with which you will punish the vain. It is already the case that it is no longer i that people visit, that people come to listen to: it is Vernet they come to admire in my house. The painter has humiliated the philosopher. Oh my friend, the beautiful Vernet I own! The subject is the end of a storm without a harmful catastrophe. The seas are still agitated, the sky covered in clouds; the sailors are busy on their sunken boat, the inhabitants come running from the nearby mountains. How much spirit this painter has! He needed but a small number of principal figures to render all the circumstances of the moment he chose. How true this scene is! With what lightness, ease and vigor it is all painted. I want to keep this testimony of his friendship. I want my son-in-law to transmit it to his children, his children to theirs, and these latter to those that will be born of them. If only you saw the beauty of the whole of this piece, how everything there is harmonious, how the effects work together, how everything is brought out without effort or affectation. How those mountains on the right are wrapped in vapor. How beautiful those rocks and superimposed edifices are. How picturesque that tree is and the lighting on that terrace. How the light there fades away, how its figures are laid out: true, active, natural, living. How interesting they are, the force with which they are painted. The purity with which they are drawn, how they stand out from the background. The enormous breadth of that space, the verisimilitude of those waters. Those clouds, the sky, that horizon! Here the background is deprived of light, while the foreground is lit up, unlike the usual technique. Come see my Vernet, but don’t take it from me!  With time all debts will be paid, remorse will be calmed and I will have pure joy. Don’t fear that the mad desire to stock up beautiful things has taken control of me. The friends I had I sill have, and their number hasn’t grown. I have Lais but Lais doesn’t have me. Happy in her arms, I am ready to cede her to she who I'll love and who she'll make happier than me. And I want to tell you a secret: that Lais, who it cost others so much to buy, cost me nothing.     


......




《鲁滨逊漂流记》的英文全名是:

“The Life and Strange Surprizing Adventures of Robinson Crusoe, of York, Mariner: Who Lived Eight and Twenty Years, All Alone in an Un-inhabited Island on the Coast of America, Near the Mouth of the Great River of Oroonoque; Having Been Cast on Shore by Shipwreck, Wherein All the Men Perished but Himself. With an Account how he was at last as Strangely Deliver’d by Pyrates. Written by Himself.”(字符总数 394 单词 68 去掉空格后的字符数 327)

中文机译书名是:

《关于一名为鲁宾逊·克鲁索生于约克镇并因为船难独活在一个美洲海岸边接近奥里诺科河河口的小岛上长达二十八年的水手的离奇奇特的冒险经历。他被船难抛上岸,除了自己,其他人都死了。详述了他最后如何被海盗奇怪地解救。他亲手写的》



世界纪录保持者:

       《民国传说中的东北颜值最高文武双全拥有佛缘名字慈灯出身社会底层用笔尖抗争疾呼的男神他把目光聚焦于揭露社会深层穷苦弱小百姓和傀儡军队等真实的惨相与阴暗无情腐败贪婪充满尔虞我诈的混沌世界里以暗讽隐晦的手法大量书写揭露日本侵略者在东北建立的伪满洲国以及鼓吹的王道乐土五族协和大东亚共荣圈的虚假中生活在殖民统治下水深火热中被欺压受苦受难却不甘亡国的穷苦百姓发出的呐喊控诉和愤争中的文章看似他远离政治却与时事从未脱离的现实主义勾勒的笔触都带着一种饱含深意的消解和形式上与独裁统治者对抗下的作品虽然短小精悍往往只写一个小人物或一件小事聚焦生活的小片段犹如挂在日本侵华罪恶史墙上的每一帧照片都有一副苦难而扭曲的面孔在诉说现实的苦难里反映出最痛苦最挣扎最屈辱最无尊严最令人心碎最激发人们抗争呐喊和最展示人性强大与弱点彷徨与深思的矛盾心理涵盖了勾心斗角的小职员精打细算的家庭妇女赤膊的脚夫奔跑街头的人力车夫争斗打拼的码头工人受人白眼的茶馆仆役奸诈势利的当铺掌柜低俗可悲的街头妓女贪图小利的食肆小二嘶哑叫卖的报童泼皮无赖的流氓打家劫舍的强盗欺压百姓的军阀勾结胡子的地主等社会下最底层最草根最可怜最屈辱最色厉内荏却无可奈何但又热爱生活的各类人群和最腐败最贪婪最无趣最奸诈最卑躬屈膝和昧着良心背叛生活的那些人的故事令他的作品有血有肉有哭有笑更多是他的草民经历眼见所闻切身感受和观察到的社会众生相使这位东北沦陷期的传奇人物由一个深受大众欢迎的百姓作家转变为受东北左联进步思想的影响毅然投笔从戎参加革命改名夏园在对敌斗争中还坚持不懈进行创作的他出身贫寒一生传奇做过苦工服务过傀儡军队参加过抗联当过地下党站过讲台做过中央领导秘书下放过农村 1930年至1945年15年间作品竟达千万字讲述着伪满洲国那片地域那个时空中不为人知的故事》     

作者杨慈灯(夏园)





自豪吧。


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    现在的网络小说,尤其是那些追求快速传播和大众口味的作品,确实存在一种普遍的“脸谱化”倾向。这种现象的产生,并非单一因素所致,而是多方面原因交织作用的结果。首先,我们要理解网络小说特殊的生产和消费环境。网络小说大多是连载形式,作者需要持续地产出内容来维持读者的阅读兴趣和订阅。在巨大的内容生产压力下,过.............
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